project overview
creative direction
product design
This marketing campaign is tailored to appeal to new homeowners and recent movers residing in 45 states. It provides them with exclusive discounts and spotlights featured products across various categories. As part of the package, we include our latest 52-page catalog.
The primary objective of this project was to raise awareness among new homeowners about our brand. We aimed to convey that our offerings extend far beyond just lighting, positioning us as a one-stop destination for fulfilling their dream home aspirations.
