project overview
branding
Ux research
UI/UX Design
N8Fit is an 8-week systematic, sustainable one-on-one online coaching app for women who are ready to gain their confidence back by optimizing physical health.
This was a solo project that spanned 12 weeks, during which I meticulously oversaw every aspect from inception to completion, always ensuring a seamless user-centered approach. I utilized industry-standard UX methodologies and tools such as Figma, Miro, and Photoshop to achieve this.
Challenge
& solution
Through user interviews, I discovered that busy women, including working moms, frequently encounter difficulties adhering to diet and training plans. This challenge arises from the unclear and complex nature of existing fitness and nutrition services.
Solution is to enhance coaching through user-centered online program for efficient fitness and nutrition support, empowering goal achievement.
JOURNEY
EMPATHIZE
DEFINE
ideate
design
test
Empathize
User interviews
& insights
To gain a more profound understanding of current market dynamics and user needs, I conducted user interviews.
I interviewed participants in their 40s with coaching app experience to understand challenges faced by busy women and moms. Using an affinity map, I validated the need for an online coaching app with a systematic, sustainable approach.
Define
Affinity map
& user Persona
After delving deeper into understanding users' needs and objectives, I employed an affinity map to effectively organize information and gain a holistic view of the user challenge. Subsequently, I used the insights obtained through my discovery research and the affinity map to construct a comprehensive user persona.
ideate
2x2 matrix
& sketch
I utilized the 2x2 matrix approach for effective decision-making and data visualization. This method offers a structured framework to guide resource allocation and efforts, ensuring that the product's success aligns with users' actual needs, not just my assumptions about their priorities. I also employ rapid sketching to understand users and identify potential solutions.
design
user flow,
wireframe,
design system,
prototype
I integrated user flow with research insights and a common user challenge to emphasize accountability. I achieved this by introducing a streamlined check-in feature in the app, simplifying the process and boosting efficiency for clients and coaches while reducing overwhelm. Additionally, I developed a mid-low fidelity wireframe to spotlight the project's key focus areas. The next step involved creating a design system and developing a prototype.
