project overview
Social & Branding
I leveraged research findings to develop an onboarding booklet, a crucial step in the fitness journey. I understand that embarking on a fitness journey can be both challenging and intimidating. By researching and comprehending clients' needs, I crafted an onboarding booklet that serves as a roadmap to success, offering essential information. This tool not only helps set clear expectations for both coach and client but also aids in achieving their health and fitness goals. Moreover, the design elements I incorporated remain consistent with our brand identity and are seamlessly integrated across all communication channels, enhancing our social marketing and branding efforts.
In the social media aspect of this project, I meticulously crafted a content calendar to streamline content creation and design. I prioritized aligning the content with our clients' needs and objectives. Recognizing that N8fit is a new entrant in the market, my primary focus was on audience building and establishing authority. To achieve this, I strategically curated content that shared valuable information, debunked myths, and addressed misinformation within the health and fitness sphere. This approach not only boosted brand credibility but also enhanced our social marketing impact and branding efforts.
